BUS 112

PIC's Peanut Butter Product Packaging Design

The Brief

Your team is renown for your innovative Marketing and design solutions.

Once you have created your design, include a visual of it (i.e. diagram, physical model/prototype, etc.) in a 4-minute video presentation to the client summarising your design thinking process and the key ideas that you have generated and then closely considered. As well as showing the client your design in the video, you also need to state how your ideas will address the three requirements set out in this brief.

Create Pacakging That Is:

Ice Cream or Noodles

Choose either the Frozen Peanut Butter Ice-Cream Sandwiches OR the Peanut Satay Noodles

Sustainable

Packaging solution must be sustainable

Innovative

Unique/innovative to stand out from competitors on supermarket shelves

Engagement

Must include an element that will encourage the consumer to engage with Pic's website in some way, thereby increasing direct engagement between the customer and the brand.

Chosen Idea

As a team we all decided to continue the project with the Frozen Peanut Butter Ice-Cream Sandwiches rather than the satay noodle option.

Design Process

Stage 1

First I collected a bunch of assets from google, logos from Pic's and Whittakers as well as other Pic's products that I thought would be good inspiration for my product packaging. I then used image trace tool on Adobe illustrator to get the letters that I needed for my design as I did not have access to the font Pic's uses.